Why Failure Hurts Just Like Physical Pain

We often interpret failure as rejection in one way or the other. The brain can perceive rejection as threatening our safety and survival, thus activating mechanisms that make us feel distressed. The brain evolved to keep us alive, and it uses these painful mechanisms to get us to do whatever it thinks will lead us back to safety.

00:00 Our Biological Response to Rejection
01:37 Rejection and Failure
03:19 Processing Failure